手機產品設計與開發手機產品設計與開發 明基電通明基電通 移動通移動通訊事業群訊事業群 專案管理部專案管理部產品經理產品經理邱珮瑜邱珮瑜 Polly Chiu 2006/12/26BenQ Confidential(03/01/2006)2006,BenQ Corporation STRICTLY CONFIDENTIALTopic個人簡介明基BenQ 簡介產品開發流程手機開發功能區塊手機系統演進3G 介紹手機功能發展趨勢無線通信發展趨勢個人簡介 個人簡介個人簡介u2000年畢業於中山大學物理研究所年畢業於中山大學物理研究所u2001.042006.03:明基儲存事業部研發處研發部明基儲存事業部研發處研發部Team Leader of Write Strategy Team/Firmware R&DSlim DVD+-R(RW)(12x)/DVD+-R(RW)(4x,8x,16x)/CDR(RW)(32x,40 x,48x)drive development團隊發表世界第一的4x,8x,DL,16x DVD燒錄機IEEE 論文發表發表4 篇專利 u2006.032006.12:明基移動通訊事業群專案管理部明基移動通訊事業群專案管理部技術產品經理-目前負責 3.5G HSDPA feature phone project明基明基BenQ 簡介簡介-享受快樂科技享受快樂科技數位時尚品牌數位時尚品牌3C數位整合數位整合國際級設計實力國際級設計實力1984年成立企業願景:傳達資訊生活的真善美1996年股票在台灣上市2001年BenQ品牌誕生2005年營收:明基電通:新台幣1,623億元明基集團:新台幣3,979億元全球員工人數(2006/10)明基電通:13,000+人 明基集團:68,000+人量做精品:量身訂做讓消費者生活 充滿樂趣的網絡時尚產品獨特3C產品組合：將數位產品整合成符合未來消費者生活型態的數位中樞 一 筆記型電腦、手機、數位電視享受快樂科技之企業享受快樂科技之企業化企業願景為品牌使命化企業願景為品牌使命1992199220022002 明基集團企業願景15615626326326926952 5268 68 68 683 311 11 11 11 26 26 26 264164162842846246243513517377371,0471,0471,0471,0471,6501,6501,6231,6231,2081,2082842847777777777774274271,1001,1002,3472,3473813811,8751,8753,6483,6483,9793,979BenQBenQBenQBenQ Group Group Group GroupBenQBenQBenQBenQ Corp.Corp.Corp.Corp.單位單位:億元億元(新台幣新台幣)Phase 1Phase 11984-19911984-19911984-19911984-1991OEMOEMOEMOEM強大的強大的強大的強大的生產製造生產製造生產製造生產製造能力能力能力能力從製造代工到深耕技術與設計之品牌從製造代工到深耕技術與設計之品牌Phase 2Phase 21991-20011991-20011991-20011991-2001From OEM to ODMFrom OEM to ODMFrom OEM to ODMFrom OEM to ODM多元化的技術投資多元化的技術投資多元化的技術投資多元化的技術投資“水平整合水平整合水平整合水平整合+專業分工專業分工專業分工專業分工”Phase 3Phase 32001-20062001-20062001-20062001-2006From ODM to Branded BusinessFrom ODM to Branded BusinessFrom ODM to Branded BusinessFrom ODM to Branded Business數位時尚品牌數位時尚品牌數位時尚品牌數位時尚品牌3C3C3C3C數位整合數位整合數位整合數位整合國際級設計實力國際級設計實力國際級設計實力國際級設計實力 單位單位:億元億元(新台幣新台幣)三大事業群三大事業群明基電通明基電通移動通信移動通信移動通信移動通信事業群事業群事業群事業群(MCG)(MCG)(MCG)(MCG)數位媒體數位媒體數位媒體數位媒體事業群事業群事業群事業群(DMG)(DMG)(DMG)(DMG)整合製造服務整合製造服務整合製造服務整合製造服務事業群事業群事業群事業群(IMS)(IMS)(IMS)(IMS)洞悉數位市場洞悉數位市場 掌握絕對優勢掌握絕對優勢獨特獨特5C5C策略策略 強化競爭優勢強化競爭優勢電子商品整合趨勢贏家電子商品整合趨勢贏家Computing Computing 資訊產品資訊產品個人電腦,液晶顯示器,電腦週邊Consumer ElectronicsConsumer Electronics數位媒體產品數位媒體產品 數位投影機,液晶電視,個人無線影音,數位相機,車用顯示器Mobile Communications Mobile Communications 移動通信產品移動通信產品行動電話產品開發流程BenQ Confidential(03/01/2006)2006,BenQ Corporation STRICTLY CONFIDENTIAL產品開發流程Proposal 構想階段Plan 評估規劃階段Design 設計階段Execute 研發執行階段Mass production生產階段Close 結束階段BenQ Confidential(03/01/2006)2006,BenQ Corporation STRICTLY CONFIDENTIALC SystemC1C1PlanningPlanningPhasePhaseC2C2R&D DesignR&D DesignPhasePhaseC3C3Lab PilotLab PilotRun PhaseRun PhaseC4C4ENG PilotENG PilotRun PhaseRun PhaseC5C5PD PilotPD PilotRun PhaseRun PhaseMassMassProductionProductionPhasePhaseC6C6C0C0ProposalProposalPhasePhasePlanning-PM Planning-PM Manufacture Manufacture -Factory -FactoryDesign-RDDesign-RD Product Product definitiondefinitionFeasibility Feasibility analysisanalysisID initiationID initiation Organize Project Organize Project team memberteam memberProject schedule Project schedule HW/SW HW/SW design design HW/SW HW/SW design lock design lock downdownHW/SW HW/SW design approveddesign approved Verification of Verification of Product maturity Product maturity verificationverificationProduction line set Production line set up up Verification of Verification of production line production line maturity/stabilitymaturity/stabilityProduct design Product design finalized finalized Mass production Mass production DVT PhaseDVT PhaseMVT PhaseMVT PhaseQVT PhaseQVT PhaseDVT:Design Verification TestingDVT:Design Verification TestingMVT:Manufacture Verification TestingMVT:Manufacture Verification TestingQVT:Quality Verification TestingQVT:Quality Verification TestingLPR:Laboratory Pilot RunEPR:Engineering Pilot RunPPR:Production Pilot RunMP:Mass ProductionMobile development function IntroductionBenQ Confidential(03/01/2006)2006,BenQ Corporation STRICTLY CONFIDENTIALMobile development function外觀設計(ID)Industry Design 機構設計(MD)Material Design硬體設計(HW)Hard WareBB(Base Band 基頻)RF(Radio Frequency 射頻)Antenna(天線)軟體設計(SW)Soft WareMMI(Man Machine Interface 人機介面)ProtocolDriverBenQ Confidential(03/01/2006)2006,BenQ Corporation STRICTLY CONFIDENTIALFunctional Architecture of Mobile TodayBenQ Confidential(2005/07/01)2005,BenQ Corporation Feature List-HW Camera Sony 2.0 Mega Pixel CMOS Auto Focus camera Strobe LED flash lightDisplay AUO 2.0”AMOLED 176x220 Pixels,262K colorsMemoryNOR Flash:128Mbit,PSRAM:64Mbit,NAND:256MbitSDRAM:128MbitExternal Memory T-FlashI/O DC Jack,10 pin I/OConnectivity USB1.1,BluetoothBenQ Confidential(2005/07/01)2005,BenQ Corporation ID IDVol.Up/Vol.Down2 Segment Shutter KeyMode Switch Key10 Pin I/ODC JackMicrophoneReceiverT-Flash CardBenQ Confidential(2005/07/01)2005,BenQ Corporation MD:Appearance treatment descriptionA鋁板陽極+噴砂B塑膠射出+噴漆C塑膠射出+噴漆D塑膠射出+噴漆E平板背印FP+R噴塗雷雕GH雙料射出+噴漆IRUBBERJ電鍍K電鍍L玻璃背印M塑膠射出+背印N銘版髮絲處理PQ噴漆BenQ Confidential(2005/07/01)2005,BenQ Corporation Exploded drawing12358107961112415131417161.Front case assy.2.Keypad assy.3.Main lens4.Joystick cap5.OLED module6.Receiver7.Keypad FPC8.Main PCB assy.9.DSC module10.DSC FPC11.DSC holder12.Speaker13.Vibrator14.Rear case assy.15.Antenna cover16.Battery cover.17.Battery pack.BenQ Confidential(2005/07/01)2005,BenQ Corporation Placement description-IShielding case 1-BBShielding case 2-BBT-flash connector(push-push type)Pogo pin(for ESD)Back-up battery(Capacitor)30pin BTB Conn.(for DSC module)Joystick(Mitsumi)SMT-type MICBenQ Confidential(2005/07/01)2005,BenQ Corporation Placement description-III/O connectorBattery connectorMode switchBT antenna switchDC jackAntenna connectorAntenna switchSide-key(Vol-key)RF shielding case10 pin Conn.(Spk.and flash)LCM connectorBB shielding caseSIM connectorKey FPC connectorBenQ Confidential(2005/07/01)2005,BenQ Corporation HW Block Diagram-2GHW Block Diagram-2GBenQ Confidential(2005/07/01)2005,BenQ Corporation Placement(Top Side)Antenna RF Area10 Pin I/OBattery ConnectorIOTASIM ConnectorG23 Combo Memory LCDM ConnectorKeypad ConnectorBT AreaDC JackBenQ Confidential(2005/07/01)2005,BenQ Corporation Placement(Bottom Side)Audio CODECMMPMIC.T Flash ConnectorOLED Limit AreaLevel ShifterCamera ConnectorReceiverCharging ICPower ICBenQ Confidential(2005/07/01)2005,BenQ Corporation AntennaBenQ Confidential(2005/07/01)2005,BenQ Corporation SW Feature ReviewBandTri-band GSM/GPRS 900/1800/1900,GPRS Class 10Tri-band GSM/GPRS 850/1800/1900,GPRS Class 10Speech CodecFR/EFR/HF/AMREmbedded DSC2.0 Mega Pixel CMOS sensor with Auto Focus+LED flash lightMemoryRSS 3 combo:NOR flash:128Mb,Pseudo SRAM:64Mb,Super-AND:256Mb,SDRAM:SH-Mobile J2 embedded 128MbConnectivityUSB 1.1(MSC,CDC,Pict-Bridge),Bluetooth(A2DP,HS/HF,BIP,OPP,DUN)JavaMIDP 2.0,CLDC1.1,JTWIMP3,MelodyMP3/AAC(3D,EQ)/AAC+,SW-MIDIVoice recordingAMRVideo recording/playingMP4,3GP,H.263DRMOMA DRM 1.0BenQ Confidential(03/01/2006)2006,BenQ Corporation SW Architecture-2GToolMMIXPI(Extend Programming Interface)Layer-1/DriverServiceDisplayInputMenuPPFAPCameraMP3PIMToolProtocolCCWAPSTKJavaMessageSMSEMSMMSEmailPS(Protocol Stack)OS手機系統演進BenQ Confidential(03/01/2006)2006,BenQ Corporation 3G Evolution OverviewAnalogAnalogcdmaOnecdmaOneUSUSGSM EuropeGSM EuropeTDMA USTDMA USPDC JPPDC JPGPRSGPRSEDGEEDGEWCDMAWCDMA(UMTS,ULTRA FDD)(UMTS,ULTRA FDD)HSDPAHSDPAcdma 2000cdma 2000cdma2000cdma2000(1xEVDO)(1xEVDO)cdma2000cdma2000(1xEVDV)(1xEVDV)TD-SCDMATD-SCDMAChinaChina1G1G2G2G2.5G2.5G3G3G3.5G3.5G3G introductionBenQ Confidential(03/01/2006)2006,BenQ Corporation RF chipsetRF chipsetBB chipsetBB chipsetPower Mgmt Power Mgmt IC IC3G Mobile HWBenQ Confidential(03/01/2006)2006,BenQ Corporation Sirius BREW-3GApplicationsDevice driverServicesBREW OEMBREWExtensionsBREWBenQ Confidential(03/01/2006)2006,BenQ Corporation 3G手機單晶片趨勢多模式應用WEDGE晶片(WCDMA+EDGE)支援WCDMA、EDGE、GPRS、GSM和HSDPA標準可以在2G和3G網路間切換（roaming）以CMOS製程應用,達到低成本減少零組件數、縮小尺寸、降低功耗，及提高效能等BenQ Confidential(03/01/2006)2006,BenQ Corporation 3G-3.5GHSDPA網路陸續開通網路陸續開通3G升級到3.5G，不需再進行基地台建設，只需軟體升級3.5G網路的下載傳輸速率已達3.6Mbps(比3G快9倍,甚至高於一般家用的2M ADSL)2010年預計行動數據服務將會超越行動語音服務，為手機系統業者最重要的收入來源 預計全球3.5G用戶數將從250萬個(2006年)，成長到3億個(2011年)台灣業者台灣業者中華電信:採諾基亞的系統,只開通支援1.8Mbps的HSDPA網路服務遠傳電信:採易利信的系統,推廣傳輸速率高達3.6Mbps的HSDPA網路支援3.6Mbps的手機尚未到位，只能以3.5G數據網卡先行困難困難 2007 年會大幅改善年會大幅改善網路涵蓋率不足3.5G手機選擇少,價格高手機功能發展趨勢手機功能發展趨勢-高整合化高整合化重外觀設計重外觀設計個人化個人化多媒體多媒體多用途多用途BenQ Confidential(03/01/2006)2006,BenQ Corporation STRICTLY CONFIDENTIAL手機功能發展趨勢-整合通訊(Voice)，資訊(Data)，傳播(Video)和無線(Wireless)現有功能Mobile/Music/Video/Camera/Recorder/GameStorage Memory/FM radio/Application/Brower/High data rate/Connectivity:E-mail,BT,USB,IrDA/Light/Indicator/Voice recognitionGPS/A-GPS -定位導航/LBS位置資訊服務（Location Based Services）TV-Out2D Bar code/QR Code新功能發展數位電視DVB-H/廣播Finger Printer電子錢包:NFC近距離無線傳輸（Near Field Communication,NFC）Projector BenQ Confidential(03/01/2006)2006,BenQ Corporation STRICTLY CONFIDENTIAL手機投影無線通信發展趨勢BenQ Confidential(03/01/2006)2006,BenQ Corporation STRICTLY CONFIDENTIAL無線通信發展趨勢BenQ Confidential(03/01/2006)2006,BenQ Corporation STRICTLY CONFIDENTIALFunctional Architecture of Mobile TomorrowBenQ Confidential(03/01/2006)2006,BenQ Corporation STRICTLY CONFIDENTIALFMC(Fixed-Mobile Convergence)固網行動聚合 固網和行動網融合:FMC（Fixed-Mobile Convergence)-無縫隙不間斷的通訊品質由各種裝置、服務、網路，以及技術所融合而成 BenQ Confidential(03/01/2006)2006,BenQ Corporation STRICTLY CONFIDENTIALWhats IMS?BenQ Confidential(03/01/2006)2006,BenQ Corporation STRICTLY CONFIDENTIALWhats IMS?BenQ Confidential(03/01/2006)2006,BenQ Corporation STRICTLY CONFIDENTIALUMA-Unlicensed Mobile Access 提出一套解決方案，讓使用授權頻段的GSM和GPRS和使用無需授權頻段的Bluetooth和802.11彼此間能夠互相漫遊 可用單一手機享受雙網合一的優勢，甚至兼具節省話費的好處。
UMA（Unlicensed Mobile Access）對用戶來說，採用UMA的技術後，在手機網路和WiFi或Bluetooth網路之間的切換是由系統來完成的，用戶一點感覺都沒有 Question?。
