2023年广东电子商务自考考试考前冲刺卷（5）本卷共分为2大题24小题，作答时间为180分钟，总分100分，60分及格一、单项选择题（共2题，每题2分每题的备选项中，只有一个最符合题意） 1.在线交易的标的物分两种，一种是（），另一种是信息产品A.有形商品B.无形商品C.百货商品D.服务产品2.Human beings have always had an ability to attend to several things at once. Nor is electronic multitasking entirely new: We’ve been driving while listening to car radios since they became popular in the 1930s. but there is no doubt that multitasking has reached a kind of warp speed in the era of Web-enabled computers, when it has become routine to conduct several IM (及时通讯) conversations, watch TV and use the computer all at once.But what’s the impact of this media consumption And how are these multitasking devices changing how kids learn, reason and communicate with one another Social scientists and educators are just beginning to deal with these questions, but the researchers already have some strong opinions.Although multitasking kids may be better prepared in some ways for today’s fast-paced work places, Many scientists are positively alarmed by the trend.Kids that are instant messaging while doing homework, playing games online and watching TV, aren’t going to do well in the long run.On the positive side, multitasking students tend to be extraordinarily good at finding and using information. And probably because modem childhood centers around visual (视觉的) rather than print media, they are especially skilled at analyzing visual data and images.Many educators and psychologists say parents need to actively ensure that their teenagers break free of uncontrollable engagement with screens and spend time in the physical company of human beings--a growing challenge not just because technology offers such a handy option but because so many kids lead highly scheduled lives that leave little time for old-fashioned socializing and family meals. Indeed, many teenagers and college students say overcommitted(任务过量的) schedules drives much of their multitasking.Just as important is for parents and educators to teach kids that it’s valuable, even essential, to occasionally slow down, unplugs and take time to enjoy life beyond the screen.What do educators and psychologists advise parents to do their multitasking kids（）A．To cut off home internet connection.B．To seek medical treatment.C．To encourage their kids to have some social life.D．To help their kids to set personal goals.二、多项选择题（共2题，每题2分。
每题的备选项中，有多个符合题意） 1.在线零售购后交互阶段的重要性在于什么(7分) 2.如何在WWW上进行有效的展示(6分) 3.简述战略业务单位价值链的构成6分) 4.简述结算卡结算的两个步骤6分) 5.论述各种防火墙的工作原理 6.详述实施电子商务的业务计划包括哪些内容 7.网络营销 8.网站推广 9.网络营销的促销组合 10.网络广告 11.应当上网销售的产品和服务有哪些？并作简要分析 12.简述网上市场调研的步骤 13.网络目标市场 14.试述网站推广的要点 15.试述网络市场定位的内容 16.张明是一名新毕业的大学生，被招聘到某公司的采购部工作有一天，经理告知张明，公司急需“碎玻璃”20吨，让张明想办法联系客户，以尽快落实货源。
张明最初还有些不知所措，但很快意识到可以用所学的网络营销知识进行联系又知道张明所在公司并没有建立自己的网站，但已经连接上因特网如果你是张明，请指出网上联系货源的几种主要方式，并作必要说明 17.简述战略业务单位价值链的构成6分) 18.简述结算卡结算的两个步骤6分) 19.如何在WWW上进行有效的展示(6分) 20.论述各种防火墙的工作原理 21.在线零售购后交互阶段的重要性在于什么(7分) 22.详述实施电子商务的业务计划包括哪些内容？。
